CONFRIMATION of the CONFIMRED

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Sutekh
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Re: CONFIMRED

by Sutekh » 09 May 2025 12:56

WestYorksRoyal
Sutekh
katweslowski
Really good points here - you sum it up at the end "more revnue streams". Reading is geographically in a fantastic place. We have a great ground (needing TLC but modern, big, lots of functionality). We're a good sized club at league one, with infrastructure, the reach, fanbase, local population all avialable. Training ground also good (Harlee Dean said in an interview 5 months ago it was the best he'd ever been at).

You look at clubs like Brighton, and their business model is great. It's almost like we have 50 possible options to generate money and we're just using it on Saturday's for a kick about. The rest of the time it sits rotting away - I know it probably doesn't, but you get my point.

I'd imagine credible busines speople like Rob and Todd, plus their team and advisers will have hundreds of business ideas and contacts to get money coming in.

MONEY MAKING IDEAS


  1. Food and Drink
    More food/drink options on match days which the club benefit from
  2. Matchday Experience
    Better matchday experience to bring people in to the ground for longer
  3. Ticket Price Increases
    5% season ticket increase and 5% matchday ticket increase
  4. Music Events
    Getting music acts into the ground like the Chilli Peppers from 2006, attracting 20,000 people to the event
  5. Away Season Tickets
    Away season tickets
  6. Women's Team Push
    Pushing other teams like the Women's side. I know it won't generate millions but it adds something and gives more depth to the club/brand
  7. Training Ground Sponsorship
    Training ground sponsorship - "The Broadmoor Training Ground"
  8. Event Use of Lounges and Boxes
    Use lounges and boxes for events, like Fifa tournaments, or local gaming events
  9. Membership Schemes
    Membership schemes with different tiers/access levels
  10. Fan Experiences
    Fan experiences - like train with the squad, exclusive inside access, meet the team events, matchday experience where you are pitchside
  11. Pop-up Fan Zones
    Popup fan zones - like in town, big screen, beer gardens
    Events where you watch away games but on a big screen with other fans - all run by the club
  12. Educational Partnerships
    Partnersihps with local colleges, universiites, schools, academies, etc. Rent out the pitch or training ground, some parts of the complex for set periods of time
  13. Mobile App Revenue
    Mobile app which gives the option to buy extras, or has adverts, or has exclusive deals avialable, pushes match day offers to you as well
  14. Kit Sponsorship Improvement
    Improve kit sponsorship ideas - this is a good one as with other parts of the club dying and being neglected, the existing sponsorship looks less attractive.
  15. Summer Tournaments
    Summer tournaments - 3 months of nothing (I know they have to sometimes install a new pitch). But they could have American teams over and have a tournament over several days.
  16. National and Youth Fixtures
    Years ago the MadStad/SCL was used for an England B game - why the feck are the club not aggressively pursuing this again? I know other stadiums are taking over. But they're doing so because Reading FC are just not noticable in that same way they were. Get these executives in the meetings, nag the people arranging these big fixtures. Even an under 18 game, a womens game, etc... It all brings money in, eyes on the club, it brings people back to the ground, it generates money
  17. VIP Transport
    VIP shuttle services to the ground. Pre arranged taxi services, but club sponsored and arranged. Maybe with a discount voucher for beer, or access to a lounge, or a packet of nuts etc...
  18. Non-Matchday Land Use
    Rent out car park and other parts of the land when not in use. Local markets, food events, beer festivals ffs (where is Reading beer festival these days???), antiques roadshow, bike events, etc...


CONCLUSION

All of these smaller ideas bring in revenu - but more than that, they bring life. They generate footfall, spark curiosity, and make the club feel like more than just a football team. Suddenly it's not just a club but it’s then a brand, a hub, an entertainment venue.

The stadium starts popping up on event listings. Locals hear about something happening there and think “actually, mayybe we should go to a game sometime". Businesses see the buzz and want a piece of it. You build momentum. And with that, those 12k crowds start creeping up. You get stability. You get interest. Matchdays feel like something again. And before you know it, we're nudging 15-16k.

Right now? The place feels desolate. Forgotten. Boring, and that's how we see it. Go there on a Thursday morning and it feels like a dumping ground. We need colour, energy, a bit of spark. Just something that makes it feel alive again.


Superb but don’t tell us, tell Rob.

Good summary. Makes me think of the outdated sign by the ground which is a perfect metaphor for our club.

https://thetilehurstend.sbnation.com/20 ... -fc-royals


Was thinking that when I was at the game on Saturday. Walked past it several times and it rather sticks out especially the LI website reference! They should either take it down completely or put it back in service. Perhaps even eventually replace it with something electronic where the club can program “upcoming events” info directly from the stadium.

katweslowski
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Re: CONFIMRED

by katweslowski » 09 May 2025 13:35

WestYorksRoyal Good summary. Makes me think of the outdated sign by the ground which is a perfect metaphor for our club.

https://thetilehurstend.sbnation.com/20 ... -fc-royals


Yep exactly. It's similar to the broken window analogy - neglected surroundings, bad signage, unkept lawns, etc all has knock on effects.

Similar to before, how many tens or hundreds of thousands of cars pass by the ground weekly or monthly? A33 towards a major motorway junction. Reading International Business Park, Green Park, significant business infrastructure.

Let's say 90% aren't fans. But they see some shitty signs everyday pointing to a stadium and an unused fixture board. It all paints a picture - one of it not even being worthwhile thinking about.

Where as if there was other events, attractions, new signs, a bit of "glamour" (lolz) and some sexy stuff about the place, people would become more curious and actually see it as a credible venue - not just somewhere that a lower league team play.

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RG30
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Re: CONFIMRED

by RG30 » 09 May 2025 13:59

The sign is located on land not owned by the club (believe it's Tesco). They wanted an astronomical sum of money to replace which is why it has been left as it is.

Sutekh
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Re: CONFIMRED

by Sutekh » 09 May 2025 14:10

RG30 The sign is located on land not owned by the club (believe it's Tesco). They wanted an astronomical sum of money to replace which is why it has been left as it is.


How much profit do Tesco make a year? You think they’d go out of their way to support the local community wouldn’t you, esp. over such a small request?

Suggest boycotting the company until the sign is removed or working again.

Or could the sign be moved to the road side of where the current sign is - I presume that would be public council owned land?

katweslowski
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Re: CONFIMRED

by katweslowski » 09 May 2025 14:18

I'm semi-serious here, but fans should just jump the fence and knock the sign down if Tesco are being such big wannky arses about it.


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Re: CONFIMRED

by John Madejski's Wallet » 09 May 2025 16:20

Billionaires lining up to invest in Wrexham, hopefully Coughig could persuade the odd one to move their money a bit more south and east

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Re: CONFIMRED

by John Madejski's Wallet » 09 May 2025 16:45

Reckon this will actually go through before the 12th? Or is this just another false dawn?

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Re: CONFIMRED

by MartinRdg » 09 May 2025 16:55

John Madejski's Wallet Reckon this will actually go through before the 12th? Or is this just another false dawn?


Reading FC appears to have become a dormant company on the Companies House website - make of that what you will....

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Re: CONFIMRED

by John Madejski's Wallet » 09 May 2025 17:02

I mean it is off season.....


El Diablo
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Re: CONFIMRED

by El Diablo » 09 May 2025 17:06

MartinRdg
John Madejski's Wallet Reckon this will actually go through before the 12th? Or is this just another false dawn?


Reading FC appears to have become a dormant company on the Companies House website - make of that what you will....


Thats the old Company name - ( Reading F.C. Limited) Been dormant for over a decade

The actual current trading entity is, - The Reading Football Club Limited - and no change there atm

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Re: CONFIMRED

by MartinRdg » 09 May 2025 17:13

El Diablo
MartinRdg
John Madejski's Wallet Reckon this will actually go through before the 12th? Or is this just another false dawn?


Reading FC appears to have become a dormant company on the Companies House website - make of that what you will....


Thats the old Company name - ( Reading F.C. Limited) Been dormant for over a decade

The actual current trading entity is, - The Reading Football Club Limited - and no change there atm


It has this listed on it

02 Apr 2025 Accounts for a dormant company made up to 31 July 2024

and the accounts have a grand total of £2 in it (and signed by Dayong Pang)!

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Re: CONFIMRED

by Crusader Royal » 09 May 2025 17:55

katweslowski
Brogue sharing of the training ground with someone.
Ticket price increase
Still think the stadium is underutilised.
corporate boxes not being advertised
Merchandise - yanks love merchandise.
There are probably loads more revenue streams we could tap into I’m sure.


Really good points here - you sum it up at the end "more revnue streams". Reading is geographically in a fantastic place. We have a great ground (needing TLC but modern, big, lots of functionality). We're a good sized club at league one, with infrastructure, the reach, fanbase, local population all avialable. Training ground also good (Harlee Dean said in an interview 5 months ago it was the best he'd ever been at).

You look at clubs like Brighton, and their business model is great. It's almost like we have 50 possible options to generate money and we're just using it on Saturday's for a kick about. The rest of the time it sits rotting away - I know it probably doesn't, but you get my point.

I'd imagine credible busines speople like Rob and Todd, plus their team and advisers will have hundreds of business ideas and contacts to get money coming in.

MONEY MAKING IDEAS


  1. Food and Drink
    More food/drink options on match days which the club benefit from
  2. Matchday Experience
    Better matchday experience to bring people in to the ground for longer
  3. Ticket Price Increases
    5% season ticket increase and 5% matchday ticket increase
  4. Music Events
    Getting music acts into the ground like the Chilli Peppers from 2006, attracting 20,000 people to the event
  5. Away Season Tickets
    Away season tickets
  6. Women's Team Push
    Pushing other teams like the Women's side. I know it won't generate millions but it adds something and gives more depth to the club/brand
  7. Training Ground Sponsorship
    Training ground sponsorship - "The Broadmoor Training Ground"
  8. Event Use of Lounges and Boxes
    Use lounges and boxes for events, like Fifa tournaments, or local gaming events
  9. Membership Schemes
    Membership schemes with different tiers/access levels
  10. Fan Experiences
    Fan experiences - like train with the squad, exclusive inside access, meet the team events, matchday experience where you are pitchside
  11. Pop-up Fan Zones
    Popup fan zones - like in town, big screen, beer gardens
    Events where you watch away games but on a big screen with other fans - all run by the club
  12. Educational Partnerships
    Partnersihps with local colleges, universiites, schools, academies, etc. Rent out the pitch or training ground, some parts of the complex for set periods of time
  13. Mobile App Revenue
    Mobile app which gives the option to buy extras, or has adverts, or has exclusive deals avialable, pushes match day offers to you as well
  14. Kit Sponsorship Improvement
    Improve kit sponsorship ideas - this is a good one as with other parts of the club dying and being neglected, the existing sponsorship looks less attractive.
  15. Summer Tournaments
    Summer tournaments - 3 months of nothing (I know they have to sometimes install a new pitch). But they could have American teams over and have a tournament over several days.
  16. National and Youth Fixtures
    Years ago the MadStad/SCL was used for an England B game - why the feck are the club not aggressively pursuing this again? I know other stadiums are taking over. But they're doing so because Reading FC are just not noticable in that same way they were. Get these executives in the meetings, nag the people arranging these big fixtures. Even an under 18 game, a womens game, etc... It all brings money in, eyes on the club, it brings people back to the ground, it generates money
  17. VIP Transport
    VIP shuttle services to the ground. Pre arranged taxi services, but club sponsored and arranged. Maybe with a discount voucher for beer, or access to a lounge, or a packet of nuts etc...
  18. Non-Matchday Land Use
    Rent out car park and other parts of the land when not in use. Local markets, food events, beer festivals ffs (where is Reading beer festival these days???), antiques roadshow, bike events, etc...


CONCLUSION

All of these smaller ideas bring in revenu - but more than that, they bring life. They generate footfall, spark curiosity, and make the club feel like more than just a football team. Suddenly it's not just a club but it’s then a brand, a hub, an entertainment venue.

The stadium starts popping up on event listings. Locals hear about something happening there and think “actually, mayybe we should go to a game sometime". Businesses see the buzz and want a piece of it. You build momentum. And with that, those 12k crowds start creeping up. You get stability. You get interest. Matchdays feel like something again. And before you know it, we're nudging 15-16k.

Right now? The place feels desolate. Forgotten. Boring, and that's how we see it. Go there on a Thursday morning and it feels like a dumping ground. We need colour, energy, a bit of spark. Just something that makes it feel alive again.


Scrub away season tickets, no revenue for us in selling tickets on behalf of another club and only any point of most games are sold out. Even then we already have a way of prioritising sales .
Music events are very hard to do here. We’re too close to London and they are a huge commercial risk.
We can’t 8i
run non match day events on the car park as we don’t own it.
Summer tournaments - no chance, the pitch has to be got back into shape and there is only a couple of months to do it in.
Schools and clubs already hire out the Domes.
How would pop up fan zones work ? Would people sit in the rain on a Saturday afternoon to watch us away at Barnsley when they can watch it at home ? How would it make money (enough to guarantee it didn’t lose money) ?
We already have a membership scheme with different tiers. Doesn’t make any money. They have done various things with it including meet the player events and access to training.
Lounges and boxes do get used for events - business meetings, product launches, Christmas company events

And with most of the others it’s easy to have vague ideas but much harder to make them work and make money. No reason not to brainstorm stuff of course but a lot of it has been done before…..

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Re: CONFIMRED

by Snowflake Royal » 09 May 2025 19:42

Crusader Royal
katweslowski
Brogue sharing of the training ground with someone.
Ticket price increase
Still think the stadium is underutilised.
corporate boxes not being advertised
Merchandise - yanks love merchandise.
There are probably loads more revenue streams we could tap into I’m sure.


Really good points here - you sum it up at the end "more revnue streams". Reading is geographically in a fantastic place. We have a great ground (needing TLC but modern, big, lots of functionality). We're a good sized club at league one, with infrastructure, the reach, fanbase, local population all avialable. Training ground also good (Harlee Dean said in an interview 5 months ago it was the best he'd ever been at).

You look at clubs like Brighton, and their business model is great. It's almost like we have 50 possible options to generate money and we're just using it on Saturday's for a kick about. The rest of the time it sits rotting away - I know it probably doesn't, but you get my point.

I'd imagine credible busines speople like Rob and Todd, plus their team and advisers will have hundreds of business ideas and contacts to get money coming in.

MONEY MAKING IDEAS


  1. Food and Drink
    More food/drink options on match days which the club benefit from
  2. Matchday Experience
    Better matchday experience to bring people in to the ground for longer
  3. Ticket Price Increases
    5% season ticket increase and 5% matchday ticket increase
  4. Music Events
    Getting music acts into the ground like the Chilli Peppers from 2006, attracting 20,000 people to the event
  5. Away Season Tickets
    Away season tickets
  6. Women's Team Push
    Pushing other teams like the Women's side. I know it won't generate millions but it adds something and gives more depth to the club/brand
  7. Training Ground Sponsorship
    Training ground sponsorship - "The Broadmoor Training Ground"
  8. Event Use of Lounges and Boxes
    Use lounges and boxes for events, like Fifa tournaments, or local gaming events
  9. Membership Schemes
    Membership schemes with different tiers/access levels
  10. Fan Experiences
    Fan experiences - like train with the squad, exclusive inside access, meet the team events, matchday experience where you are pitchside
  11. Pop-up Fan Zones
    Popup fan zones - like in town, big screen, beer gardens
    Events where you watch away games but on a big screen with other fans - all run by the club
  12. Educational Partnerships
    Partnersihps with local colleges, universiites, schools, academies, etc. Rent out the pitch or training ground, some parts of the complex for set periods of time
  13. Mobile App Revenue
    Mobile app which gives the option to buy extras, or has adverts, or has exclusive deals avialable, pushes match day offers to you as well
  14. Kit Sponsorship Improvement
    Improve kit sponsorship ideas - this is a good one as with other parts of the club dying and being neglected, the existing sponsorship looks less attractive.
  15. Summer Tournaments
    Summer tournaments - 3 months of nothing (I know they have to sometimes install a new pitch). But they could have American teams over and have a tournament over several days.
  16. National and Youth Fixtures
    Years ago the MadStad/SCL was used for an England B game - why the feck are the club not aggressively pursuing this again? I know other stadiums are taking over. But they're doing so because Reading FC are just not noticable in that same way they were. Get these executives in the meetings, nag the people arranging these big fixtures. Even an under 18 game, a womens game, etc... It all brings money in, eyes on the club, it brings people back to the ground, it generates money
  17. VIP Transport
    VIP shuttle services to the ground. Pre arranged taxi services, but club sponsored and arranged. Maybe with a discount voucher for beer, or access to a lounge, or a packet of nuts etc...
  18. Non-Matchday Land Use
    Rent out car park and other parts of the land when not in use. Local markets, food events, beer festivals ffs (where is Reading beer festival these days???), antiques roadshow, bike events, etc...


CONCLUSION

All of these smaller ideas bring in revenu - but more than that, they bring life. They generate footfall, spark curiosity, and make the club feel like more than just a football team. Suddenly it's not just a club but it’s then a brand, a hub, an entertainment venue.

The stadium starts popping up on event listings. Locals hear about something happening there and think “actually, mayybe we should go to a game sometime". Businesses see the buzz and want a piece of it. You build momentum. And with that, those 12k crowds start creeping up. You get stability. You get interest. Matchdays feel like something again. And before you know it, we're nudging 15-16k.

Right now? The place feels desolate. Forgotten. Boring, and that's how we see it. Go there on a Thursday morning and it feels like a dumping ground. We need colour, energy, a bit of spark. Just something that makes it feel alive again.


Scrub away season tickets, no revenue for us in selling tickets on behalf of another club and only any point of most games are sold out. Even then we already have a way of prioritising sales .
Music events are very hard to do here. We’re too close to London and they are a huge commercial risk.
We can’t 8i
run non match day events on the car park as we don’t own it.
Summer tournaments - no chance, the pitch has to be got back into shape and there is only a couple of months to do it in.
Schools and clubs already hire out the Domes.
How would pop up fan zones work ? Would people sit in the rain on a Saturday afternoon to watch us away at Barnsley when they can watch it at home ? How would it make money (enough to guarantee it didn’t lose money) ?
We already have a membership scheme with different tiers. Doesn’t make any money. They have done various things with it including meet the player events and access to training.
Lounges and boxes do get used for events - business meetings, product launches, Christmas company events

And with most of the others it’s easy to have vague ideas but much harder to make them work and make money. No reason not to brainstorm stuff of course but a lot of it has been done before…..

Alright negative nancy


Sutekh
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Posts: 22386
Joined: 12 Feb 2014 14:05
Location: Over the hills and far away

Re: CONFIMRED

by Sutekh » 09 May 2025 19:47

katweslowski
Really good points here - you sum it up at the end "more revnue streams". Reading is geographically in a fantastic place. We have a great ground (needing TLC but modern, big, lots of functionality). We're a good sized club at league one, with infrastructure, the reach, fanbase, local population all avialable. Training ground also good (Harlee Dean said in an interview 5 months ago it was the best he'd ever been at).

You look at clubs like Brighton, and their business model is great. It's almost like we have 50 possible options to generate money and we're just using it on Saturday's for a kick about. The rest of the time it sits rotting away - I know it probably doesn't, but you get my point.

I'd imagine credible busines speople like Rob and Todd, plus their team and advisers will have hundreds of business ideas and contacts to get money coming in.

MONEY MAKING IDEAS


  1. Food and Drink
    More food/drink options on match days which the club benefit from
  2. Matchday Experience
    Better matchday experience to bring people in to the ground for longer
  3. Ticket Price Increases
    5% season ticket increase and 5% matchday ticket increase
  4. Music Events
    Getting music acts into the ground like the Chilli Peppers from 2006, attracting 20,000 people to the event
  5. Away Season Tickets
    Away season tickets
  6. Women's Team Push
    Pushing other teams like the Women's side. I know it won't generate millions but it adds something and gives more depth to the club/brand
  7. Training Ground Sponsorship
    Training ground sponsorship - "The Broadmoor Training Ground"
  8. Event Use of Lounges and Boxes
    Use lounges and boxes for events, like Fifa tournaments, or local gaming events
  9. Membership Schemes
    Membership schemes with different tiers/access levels
  10. Fan Experiences
    Fan experiences - like train with the squad, exclusive inside access, meet the team events, matchday experience where you are pitchside
  11. Pop-up Fan Zones
    Popup fan zones - like in town, big screen, beer gardens
    Events where you watch away games but on a big screen with other fans - all run by the club
  12. Educational Partnerships
    Partnersihps with local colleges, universiites, schools, academies, etc. Rent out the pitch or training ground, some parts of the complex for set periods of time
  13. Mobile App Revenue
    Mobile app which gives the option to buy extras, or has adverts, or has exclusive deals avialable, pushes match day offers to you as well
  14. Kit Sponsorship Improvement
    Improve kit sponsorship ideas - this is a good one as with other parts of the club dying and being neglected, the existing sponsorship looks less attractive.
  15. Summer Tournaments
    Summer tournaments - 3 months of nothing (I know they have to sometimes install a new pitch). But they could have American teams over and have a tournament over several days.
  16. National and Youth Fixtures
    Years ago the MadStad/SCL was used for an England B game - why the feck are the club not aggressively pursuing this again? I know other stadiums are taking over. But they're doing so because Reading FC are just not noticable in that same way they were. Get these executives in the meetings, nag the people arranging these big fixtures. Even an under 18 game, a womens game, etc... It all brings money in, eyes on the club, it brings people back to the ground, it generates money
  17. VIP Transport
    VIP shuttle services to the ground. Pre arranged taxi services, but club sponsored and arranged. Maybe with a discount voucher for beer, or access to a lounge, or a packet of nuts etc...
  18. Non-Matchday Land Use
    Rent out car park and other parts of the land when not in use. Local markets, food events, beer festivals ffs (where is Reading beer festival these days???), antiques roadshow, bike events, etc...


CONCLUSION

All of these smaller ideas bring in revenu - but more than that, they bring life. They generate footfall, spark curiosity, and make the club feel like more than just a football team. Suddenly it's not just a club but it’s then a brand, a hub, an entertainment venue.

The stadium starts popping up on event listings. Locals hear about something happening there and think “actually, mayybe we should go to a game sometime". Businesses see the buzz and want a piece of it. You build momentum. And with that, those 12k crowds start creeping up. You get stability. You get interest. Matchdays feel like something again. And before you know it, we're nudging 15-16k.

Right now? The place feels desolate. Forgotten. Boring, and that's how we see it. Go there on a Thursday morning and it feels like a dumping ground. We need colour, energy, a bit of spark. Just something that makes it feel alive again.


Don’t go there on Thursday mornings then.

Crusader Royal
Member
Posts: 807
Joined: 24 Dec 2023 14:07

Re: CONFIMRED

by Crusader Royal » 10 May 2025 06:16

Snowflake Royal
Crusader Royal
katweslowski
Really good points here - you sum it up at the end "more revnue streams". Reading is geographically in a fantastic place. We have a great ground (needing TLC but modern, big, lots of functionality). We're a good sized club at league one, with infrastructure, the reach, fanbase, local population all avialable. Training ground also good (Harlee Dean said in an interview 5 months ago it was the best he'd ever been at).

You look at clubs like Brighton, and their business model is great. It's almost like we have 50 possible options to generate money and we're just using it on Saturday's for a kick about. The rest of the time it sits rotting away - I know it probably doesn't, but you get my point.

I'd imagine credible busines speople like Rob and Todd, plus their team and advisers will have hundreds of business ideas and contacts to get money coming in.

MONEY MAKING IDEAS


  1. Food and Drink
    More food/drink options on match days which the club benefit from
  2. Matchday Experience
    Better matchday experience to bring people in to the ground for longer
  3. Ticket Price Increases
    5% season ticket increase and 5% matchday ticket increase
  4. Music Events
    Getting music acts into the ground like the Chilli Peppers from 2006, attracting 20,000 people to the event
  5. Away Season Tickets
    Away season tickets
  6. Women's Team Push
    Pushing other teams like the Women's side. I know it won't generate millions but it adds something and gives more depth to the club/brand
  7. Training Ground Sponsorship
    Training ground sponsorship - "The Broadmoor Training Ground"
  8. Event Use of Lounges and Boxes
    Use lounges and boxes for events, like Fifa tournaments, or local gaming events
  9. Membership Schemes
    Membership schemes with different tiers/access levels
  10. Fan Experiences
    Fan experiences - like train with the squad, exclusive inside access, meet the team events, matchday experience where you are pitchside
  11. Pop-up Fan Zones
    Popup fan zones - like in town, big screen, beer gardens
    Events where you watch away games but on a big screen with other fans - all run by the club
  12. Educational Partnerships
    Partnersihps with local colleges, universiites, schools, academies, etc. Rent out the pitch or training ground, some parts of the complex for set periods of time
  13. Mobile App Revenue
    Mobile app which gives the option to buy extras, or has adverts, or has exclusive deals avialable, pushes match day offers to you as well
  14. Kit Sponsorship Improvement
    Improve kit sponsorship ideas - this is a good one as with other parts of the club dying and being neglected, the existing sponsorship looks less attractive.
  15. Summer Tournaments
    Summer tournaments - 3 months of nothing (I know they have to sometimes install a new pitch). But they could have American teams over and have a tournament over several days.
  16. National and Youth Fixtures
    Years ago the MadStad/SCL was used for an England B game - why the feck are the club not aggressively pursuing this again? I know other stadiums are taking over. But they're doing so because Reading FC are just not noticable in that same way they were. Get these executives in the meetings, nag the people arranging these big fixtures. Even an under 18 game, a womens game, etc... It all brings money in, eyes on the club, it brings people back to the ground, it generates money
  17. VIP Transport
    VIP shuttle services to the ground. Pre arranged taxi services, but club sponsored and arranged. Maybe with a discount voucher for beer, or access to a lounge, or a packet of nuts etc...
  18. Non-Matchday Land Use
    Rent out car park and other parts of the land when not in use. Local markets, food events, beer festivals ffs (where is Reading beer festival these days???), antiques roadshow, bike events, etc...


CONCLUSION

All of these smaller ideas bring in revenu - but more than that, they bring life. They generate footfall, spark curiosity, and make the club feel like more than just a football team. Suddenly it's not just a club but it’s then a brand, a hub, an entertainment venue.

The stadium starts popping up on event listings. Locals hear about something happening there and think “actually, mayybe we should go to a game sometime". Businesses see the buzz and want a piece of it. You build momentum. And with that, those 12k crowds start creeping up. You get stability. You get interest. Matchdays feel like something again. And before you know it, we're nudging 15-16k.

Right now? The place feels desolate. Forgotten. Boring, and that's how we see it. Go there on a Thursday morning and it feels like a dumping ground. We need colour, energy, a bit of spark. Just something that makes it feel alive again.


Scrub away season tickets, no revenue for us in selling tickets on behalf of another club and only any point of most games are sold out. Even then we already have a way of prioritising sales .
Music events are very hard to do here. We’re too close to London and they are a huge commercial risk.
We can’t 8i
run non match day events on the car park as we don’t own it.
Summer tournaments - no chance, the pitch has to be got back into shape and there is only a couple of months to do it in.
Schools and clubs already hire out the Domes.
How would pop up fan zones work ? Would people sit in the rain on a Saturday afternoon to watch us away at Barnsley when they can watch it at home ? How would it make money (enough to guarantee it didn’t lose money) ?
We already have a membership scheme with different tiers. Doesn’t make any money. They have done various things with it including meet the player events and access to training.
Lounges and boxes do get used for events - business meetings, product launches, Christmas company events

And with most of the others it’s easy to have vague ideas but much harder to make them work and make money. No reason not to brainstorm stuff of course but a lot of it has been done before…..

Alright negative nancy



Silly boy.

Introducing a discussion board, where someone says something, someone comments and then Ian Royal just has to add his (pointless) contribution on every single post !
The original post was a decent brain dump but some of the ideas were just non starters, or not money earners, or tried before. So like any brain dump you weed those out and focus on the ones that might have merit.

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leon
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Re: CONFIMRED… ish

by leon » 10 May 2025 07:21

And here we go. Cue argument for 2 pages

Sutekh
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Re: CONFIMRED… ish

by Sutekh » 10 May 2025 07:24

In a week since the seeming brilliant news on the ownership you’d think BBC Berks or the Chronicle would have been trying to get a chat with Rob and/or Todd to at least find out what the remaining legal technicalities actually are let alone some general talk about future plans. I hope it’s more a refusal to speak from Rob’s end for legal reasons than the failure of local media to try and get information.

Oh well, here’s to 5pm on Monday.

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Re: CONFIMRED… ish

by Crusader Royal » 10 May 2025 08:43

leon And here we go. Cue argument for 2 pages


No way. Nothing more to say on the matter.

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Re: CONFIMRED… ish

by WestYorksRoyal » 10 May 2025 09:05

With US owners, I've also thought a good business idea would be making some of Bearwood available for NFL teams coming over for London games. Top tier facilities near Heathrow and Wembley; there can't be many places offering it. And they would surely pay good money.

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From Despair To Where?
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Re: CONFIMRED… ish

by From Despair To Where? » 10 May 2025 09:12

I seem to remember in a previous interview, Couhig talked about untapped media opportunities. I'm not sure where that can be exploited but I guess we're a bigger club than Wrexham, although that's more about Ryan Reynolds, than Wrexham.

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