by Skyline »
19 Sep 2007 15:41
Schards#2 Chelsea 2006/2007 - tickets linked to less attractive game, sold out several days before the match.
... which means that 'casuals' hardly got a look in, so there's no way to know how many would have gone if they'd been able to...
Schards#2 Chelsea 2007/2008 - tickets not linked to less attractive game, sold out the day before the match.
...which means that when the 'casuals' did get a chance to go, they took up that chance.
Schards#2 If you can't see that demand for one was greater than the other then I pity you.
You still don't see the point though. No-one can know whether the demand for tickets was greater for either one, as they both sold out. Where that demand is coming from may have shifted.
And if, as I've been saying, that demand has shifted more towards the casual supporters, I'm not sure the club will be bothered too much, because (as I said previously) it's the casuals of today who become the regulars of tomorrow.
This is more likely to occur if the club have the flexibility to offer tiered pricing and specials which the extended East (and, ultimately, North and South) will give them.
And anecdotal evidence would suggest that there are a fair number of once-regular fans who don't go any more simply because they have been priced out. Once again with the expansion allowing the club to be more imaginative with pricing it is quite possible that many of those will come back.