The 'Royals'isation of Reading FC

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Linden Jones' Tash
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The 'Royals'isation of Reading FC

by Linden Jones' Tash » 06 Jul 2013 15:11

I am wondering how people feel about the slow drift towards rebranding us as 'the Royals' rather than Reading FC.

Now it may be that because someone with connections mentioned to me in the Spring that because no one in Russia knows where or what Reading is, the new regime were keen on using the Royals moniker more prominently that it is becoming more obvious to me. The latest example is the F1 logo that is being used.

I used to be fairly anti the Royals nickname... Its pretty rubbish in my opinion, but as I am older and wiser, I don't really care that much - I do like the biscuitmen for its historical connotations.

I also noticed that a new commercial director has been hired who'se background appears to be in global brand building and sponsorship, some expect the use of the Royals nomenclature to grow.

Any thoughts on this?

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SPARTA
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Re: The 'Royals'isation of Reading FC

by SPARTA » 06 Jul 2013 18:14

Couldn't care less in all honesty. Most United fans prefer being called United than Manchester United. Middlesbrough fans prefer being called The Boro, and so on. The only thing I dislike about our nickname being on F1 cars and the like is that people from abroad wont initially recognise The Royals as being Reading Football Club, so in that sense I'm not sure how great an idea it is. For me I'd have rather seen Reading FC with the badge below it.

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Optimist
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Re: The 'Royals'isation of Reading FC

by Optimist » 06 Jul 2013 21:27

I like our nickname, and I'm all for expanding our "global image", but I want to support a club, not a brand. So I've no problems with "The Royals" appearing on the new shirts and the Marussia cars, but I'd like it to not go much further than that.

(I imagine the marketing dudes have decided to chuck the word "Royals" about because it's something the global market will recognise/associate with the UK what with the Royal Family 'n all, so it kinda makes sense).

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Geekins
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Re: The 'Royals'isation of Reading FC

by Geekins » 07 Jul 2013 02:24

Yeah the Royals suck. I would never go on a website where i have to type Royals, e.g. www.royals.org.

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One8Seven1
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Re: The 'Royals'isation of Reading FC

by One8Seven1 » 07 Jul 2013 12:11

Thumbs down for The Royals as a brand name. No-one outside of the UK will any idea who The Royals are and most will assume it's a link to the British Royal Family. It should be Reading FC or Reading Football Club with the badge thrown in somewhere.


Clyde1998
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Re: The 'Royals'isation of Reading FC

by Clyde1998 » 07 Jul 2013 16:08

I've Googled the word "Royals":

In order of what comes up:
  • Hob Nob Anyone? (Reading FC Reference 1)
  • Official Website of the British Monarchy
  • Royal Cars Private Hire
  • Royal Cars Private Hire (Contact Us)
  • News for "Royals"
  • Oxford Royals Netball Club
  • Royals Rendezvous (Reading FC Reference 2)
  • Dirty Royals (MySpace)
  • Young Royals (Reading FC Website) (Reading FC Reference 3)
  • Royal Shakespeare Company
  • Witney Royals FC
Three Reading FC links in eleven pages on the first page. Not too bad...

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Judge Drenthe
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Re: The 'Royals'isation of Reading FC

by Judge Drenthe » 07 Jul 2013 16:17

So HNA? stand to gain the most from the Royals branding! :lol:

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Alexander Litvinenko
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Re: The 'Royals'isation of Reading FC

by Alexander Litvinenko » 07 Jul 2013 16:22

Judge Drenthe So HNA? stand to gain the most from the Royals branding! :lol:


Unless the club decide they want the domain name all for themselves one day .....

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Judge Drenthe
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Re: The 'Royals'isation of Reading FC

by Judge Drenthe » 07 Jul 2013 16:31

Alexander Litvinenko
Judge Drenthe So HNA? stand to gain the most from the Royals branding! :lol:


Unless the club decide they want the domain name all for themselves one day .....


It was tongue in cheek, Jon. :roll:


10539.4 Miles Away
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Re: The 'Royals'isation of Reading FC

by 10539.4 Miles Away » 07 Jul 2013 16:32

As I posted on the marussia thread have a look at royals.co.uk :D

Clyde1998
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Re: The 'Royals'isation of Reading FC

by Clyde1998 » 07 Jul 2013 16:39

10539.4 Miles Away As I posted on the marussia thread have a look at royals.co.uk :D

What do they want it for? :lol:

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TheLawnMowerMan
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Re: The 'Royals'isation of Reading FC

by TheLawnMowerMan » 07 Jul 2013 16:59

Linden Jones' Tash I am wondering how people feel about the slow drift towards rebranding us as 'the Royals' rather than Reading FC.

I'm not sure that there is anything slow about it.
However - I don't care less.

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AbovetheI
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Re: The 'Royals'isation of Reading FC

by AbovetheI » 07 Jul 2013 19:21

Clyde1998 I've Googled the word "Royals":

In order of what comes up:
  • Hob Nob Anyone? (Reading FC Reference 1)
  • Official Website of the British Monarchy
  • Royal Cars Private Hire
  • Royal Cars Private Hire (Contact Us)
  • News for "Royals"
  • Oxford Royals Netball Club
  • Royals Rendezvous (Reading FC Reference 2)
  • Dirty Royals (MySpace)
  • Young Royals (Reading FC Website) (Reading FC Reference 3)
  • Royal Shakespeare Company
  • Witney Royals FC
Three Reading FC links in eleven pages on the first page. Not too bad...

You lie


Clyde1998
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Re: The 'Royals'isation of Reading FC

by Clyde1998 » 07 Jul 2013 19:51

AbovetheI
Clyde1998 I've Googled the word "Royals":

In order of what comes up:
  • Hob Nob Anyone? (Reading FC Reference 1)
  • Official Website of the British Monarchy
  • Royal Cars Private Hire
  • Royal Cars Private Hire (Contact Us)
  • News for "Royals"
  • Oxford Royals Netball Club
  • Royals Rendezvous (Reading FC Reference 2)
  • Dirty Royals (MySpace)
  • Young Royals (Reading FC Website) (Reading FC Reference 3)
  • Royal Shakespeare Company
  • Witney Royals FC
Three Reading FC links in eleven pages on the first page. Not too bad...

You lie



cpmurph
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Re: The 'Royals'isation of Reading FC

by cpmurph » 07 Jul 2013 20:18

I consider myself a Republican so I've always disliked the nickname. At the end of the day, though, it doesn't really matter that much...


Plus the 'Come on you Royals' is easier than 'Come on you Biscuitmen'

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TheLawnMowerMan
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Re: The 'Royals'isation of Reading FC

by TheLawnMowerMan » 07 Jul 2013 22:27

Search results on Google differ on many different factors.
Location, web activity are just two.

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Green
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Re: The 'Royals'isation of Reading FC

by Green » 08 Jul 2013 23:13

Exactly, says more about google's targeting than your beloved football team I'm afraid. They're good at this search stuff.

Same search on duckduckgo.com (where you are not tracked and everyone the world over sees the same results) sees the Kansas City Royals take 9 of the top 10, and a dictionary definition the other.

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Green
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Re: The 'Royals'isation of Reading FC

by Green » 08 Jul 2013 23:15

Anyway, re the OP - yeh it's down to commercialism, it's a little tacky and lacks historical connection - suits us perfectly.

Elm Park Kid
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Re: The 'Royals'isation of Reading FC

by Elm Park Kid » 09 Jul 2013 14:39

Green Exactly, says more about google's targeting than your beloved football team I'm afraid. They're good at this search stuff.

Same search on duckduckgo.com (where you are not tracked and everyone the world over sees the same results) sees the Kansas City Royals take 9 of the top 10, and a dictionary definition the other.


I see that even on duckduckgo, HNA (31st result) comes before any link to Reading FC.

kwik-silva
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Re: The 'Royals'isation of Reading FC

by kwik-silva » 09 Jul 2013 20:32

Elm Park Kid
Green Exactly, says more about google's targeting than your beloved football team I'm afraid. They're good at this search stuff.

Same search on duckduckgo.com (where you are not tracked and everyone the world over sees the same results) sees the Kansas City Royals take 9 of the top 10, and a dictionary definition the other.


I see that even on duckduckgo, HNA (31st result) comes before any link to Reading FC.


It would surely be well worth the club investing a bit and getting themselves a bit higher in the search rankings.

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