PremAddict Just wondering - for those that live in the UK, does Sky or other offer the option of viewing EVERY match? Or are there inevitably the odd matches that no one can view except live?
I'm wondering b/c if they are all televised by some outfit or another, wouldn't it make sense to offer a "complete EPL" package to those of us here?
Three things dictate consumer choice: the Premier League, money and the law. I don't have all of the precise details at my command, but here's a general summary that should help to answer your questions.
In the UK and across the globe, the Premier League acts collectively in cutting its own broadcast deals with the aim of making as much money as possible, and whether they act in preference for the long or short term is up to them.
Due to what I belive to be EU laws regarding restraint of trade/monopoly, they had to bid out UK TV rights in four packages when everything came up for renewal effective the end of last season (they may even have been forced to do so before the end of the existing deal; I don't recall exactly); that's why not only Sky but Setanta are now in the mix over there.
In the years leading up to that point, Sky effectively had a domestic broadcast monopoly on televised Premier League matches, and that's a no-no under the law, so competitive bids were solicited and submitted, and now they have the system that's in place for whatever the duration is. As far as I know, BBC (or anyone else) could've got in on it had they wanted to and if they were willing to shell out whatever money and for however long it would've been required.
The Premier League deals on a nation by nation basis for radio as well as and TV broadcast rights. BBC have British broadcast and streaming radio rights at the local (e.g., BBC Radio Berkshire for Reading matches) and national (Radio Five Live) levels (exclusive of restricted-access streaming rights via their own websites that the clubs retain, of course), but that's exclusive to the UK; we can't stream 5Live or BBCRB here because Sirius Satellite Radio have exclusive radio broadcast rights, as negotiated with the Premier League, in the U.S. and Canada.
For televised Premier League matches, the UK goes dark at 3:00 local time on Saturdays, when the majority of matches kick off; Sky run a studio show that features experts sitting around watching TV feeds of the matches and making comments, and the viewer doesn't see what the expert panel sees.
I would guess that the aim of that would be, in accordance with Premier League policy rooted in basic business sense, to get fans to the grounds rather than have them sit at home watching on TV --makes sense if, just f'rinstance, Blackburn are hosting Wigan at the same time that Arsenal are hosting Liverpool in a crunch match; if you're Blackburn (and by extension the Premier League), you don't want the latter game on national TV and your home support blowing off an unattractive match at Ewood Park in favor of sitting at home and watching the Gunners and Reds do battle.
As for things in the States, Fox Soccer Channel --Sky's blood sibling, if you will-- owns the exclusive U.S. rights to screen Premier League matches and has farmed a portion of them out to the U.S. incarnation of Setanta; reason being, FSC/News Corp./Murdoch can make more money that way.
Used to be that two matches were farmed out for pay-per-view each weekend (one of the Saturday 3:00 kickoffs and either the early or late stand-alone match on Sunday; can't remember which); however, they discovered that they could make more money farming out matches to Setanta than to PPV, and so they now do --which is good for the U.S. consumer, who need not pay out of pocket to watch Premier League matches anymore.
Even with things like NFL Sunday Ticket in the States, blackout restrictions do apply. If an NFL team doesn't sell out a home game, the local free-to-air broadcast affiliate cannot screen the game, and DirecTV has to play along in the local market under the terms of the deal with --after all-- the NFL. It's all done with the intention, in both cases, of maximizing profits while protecting the economic interests of the local clubs, and the twin aims are in many respects synonymous.