by Dirk Gently »
08 Oct 2007 11:50
We have 19 home games each season in the PL.
Working on this season's teams, we will be completely and utterly guaranteed to sell out every single seat available for at least 6 teams :
Arsenal, Chelsea, Liverpool, Manchester Utd, Newcastle, Tottenham.
For another 4 we will sell virtually all - I'd say at least 80% :
Aston Villa, Everton, Manchester City, West Ham.
The demand for the other 9 teams is difficult to estimate, and will depend on just how well we and they are doing :
Birmingham, Blackburn, Bolton, Derby, Fulham, Middlesboro, Portsmouth, Sunderland, Wigan.
Based on these figures, and assuming 0% increase from the 9 least attractive clubs (unlikely!), we'd fill any extension to a figure of 48.4%.
I'm sure that can be cost justified and I'd be happy with that, because I'm sure that better pricing schemes and promotions such as KFAQ would not only boost attendances for the less attractive games but would also bring the next generation of supporters into the ground. The statement of ambition from this would also help attract better players, too!
Just one question, Schards - when you're selling someone a mortgage, if they're a couple with 1 kid, do you tell them not to go for a 3-bedroom house and just get a 2-bedroom one until they can fill it to capacity all the time, or are they allowed to plan ahead?
