Ian RoyalExtended-Phenotype Ftr, it's completely disingenuous to discredit a more spending approach by using Zingaravich as an example of it.
He spent money that he insisted he had, when it turned out he didn't.
There is a valid argument in suggesting the owner should be more open to the idea of shopping in the 5m bracket, as the return could be significant and the risk could be minor.
I know it's ''up to the owners'' and it's ''Not my money'' but we discuss what we want from formations and tactics, decisions outside of our control, it's fair enough to say that if Reading are to improve, they might need to shop around higher value players.
Anton Zingaravich does not trump this argument.
But we don't have the money, so we can't spend it. As I said to someone else, feel free to magic up Mr Moneybags who's got no interest in maintaining or increasing his fortune and is quite happy to spunk tens of millions a year on Reading. Although whether he could do that thanks to FFP is debateable.
It's not all about headline transfer fees. That's not where the majority of the cost is. We're spending over £30m a year on wages in the second tier ffs.
We don't have what money? What does that even mean and what is it even based on?
Wages, great. But how many good players reach the end of their contract before they sign a new one or are snapped up by someone else?
Why does the spending approach always get strawmanned into ''silly money'' and why is it anyone discussing such an approach has to magic up someone willing to invest in players at this club?
Isn't it possible to invest a bit more without losing significantly more?
My not-particularly-controversial point is that I'm not sure the player market we are in, is giving us much value or return. Up our threshold a bit might see a better quality of player come here, more consistent and safer bets. Which in turn may see better results, certainly ones in keeping with the stated ambitions and promises of the club, which in turn will see a better return on the investment.
Shouting ''Anton Zingaravich'' at people discussing such an approach doesn't discredit it nor add anything to the conversation.