by Huntley & Palmer »
07 Feb 2007 22:37
07 Feb 2007 22:37
That Friday Feeling wrote:Huntley & Palmer wrote:That Friday Feeling wrote:
Seems pretty good planning to me. Much better to sell out than have to sell off cheap.
Doubtful to be honest. The club would pay a bulk price and the discount would increase the more they bought with the manufacturer, certainly they would be able to place a scheduled order to at least allow two deliveries in a season with an option for more depending on lead time.
You are correct but what if the first order/delivery didn't sell? They'd be stuck with a further delivery of an unpopular item.
Replica kit should always be available until well after Christmas (although the club can perhaps be forgiven for underestimating the demand this season) along with hats, scarves, badges etc. but with fashion items they have to make a judgement call.
I'm not the megastore's biggest fan. I've bought bedding for my kids that has to be four inches longer and wider than any other duvet set. Last season's DVD should have been re-ordered and still available.
I really can't imagine hundreds of people berating them for selling out of a particular style of tracksuit trouser.
They have access to historic figures, not just from Reading FC, available to them. Hell, the manufacturer would be able to give them guidance on how many of each line sells. All their clothing comes from Puma, I would imagine they have a customer liason working with RFC if the company is any cop. Seeing as Puma have probably paid us a sum for kit provision, I would expect that RFC pay them a royalty percentage per item.
At the end of the day it's called doing your research properly and then forecasting sensibly. You can factor in the extra revenue a promotion would bring quite easily, I have to do it at work for seasonal variations. It's exactly the same. If any extra order would not be required then they can neogtiate cancellation fees before placing.
Let's face it, it's not rocket science, it's just that RFC have a very out of date and poor management chain at promotions level. Why do you think Boyd Butler left?