another sponsor

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New sponsor will feature on back of the 2015-16 away shirt

This is another fantastic commercial partnership for the club and shows the strength of our brand."
Adam Benson

Reading Football Club can officially announce a new partnership deal with the European Food Public Company.

The European Food Public Company Limited, Thailand’s leading food manufacturer, produces quality snacks designed with consumers in mind, with a focus on high-tech manufacturing and product quality at the forefront of everything they do. The logo for one of their brands, Euro Cake, will appear on the team’s new 2015-16 away shirt as from today’s game against Birmingham.

“Following on from Reading’s extremely successful tour to Thailand, we saw a fantastic opportunity to associate our company with a well-established English club and their fast growing international fanbase. We are keen to grow our business in Europe and see Reading as the ideal partner to help us achieve this,” said a spokesperson for the European Food Company.

Adam Benson, Commercial Director at Reading Football Club, added: “This is another fantastic commercial partnership for the club and shows the strength of our brand, both domestically and increasingly in Asia.”

Read more at http://www.readingfc.co.uk/news/article ... JXVI3p1.99

[Nameless]

Any word on average sugar content of their products and work conditions of their staff yet ?

[72 bus]

Pink strip with euro-cake on the back, That's not embarrassing really................. isn't it ?

[Kingsley Junior]

Noticed some Euro Cake advertising on the electronic boards during the Stoke Liverpool game. Never heard of it before our shirt deal - doesn't sound like a brand that will catch on here but they're obviously giving it a bit of a go.

[Y21]

Pink strip with euro-cake on the back, That's not embarrassing really................. isn't it ?

You say pink strip and then post a picture of a shirt that is blantanly not pink.

Why be embarrassed? Are people going to tease you? Are the nasty home fans going to call you names? Do we have a silly name on the back of the shirt? Oh no, are people going to point and giggle?

FFS, get some perspective. It's a football shirt, get over it.

[melonhead]

euro food/euro cake is a bit of a weird name for a thai company/product

[Platypuss]

euro food/euro cake is a bit of a weird name for a thai company/product

You're a cake.

[Winchester Royal]

I like it, it makes me think of the Brasseye episode about drugs.

[SCIAG]

Noticed some Euro Cake advertising on the electronic boards during the Stoke Liverpool game. Never heard of it before our shirt deal - doesn't sound like a brand that will catch on here but they're obviously giving it a bit of a go.

They had an unintentionally hilarious advert showing at half time in the Thailand match.

Can't find it online but it had Juan Mata and Phil Jones "eating" an obviously superimposed cake, doing keepy-uppies, then rubbing their stomachs and licking their lips. Dialogue: "EURO CAKE. MANCHESTER UNITED. EURO CAKE".

[Forbury Lion]

Noticed some Euro Cake advertising on the electronic boards during the Stoke Liverpool game. Never heard of it before our shirt deal - doesn't sound like a brand that will catch on here but they're obviously giving it a bit of a go.

They had an unintentionally hilarious advert showing at half time in the Thailand match.

Can't find it online but it had Juan Mata and Phil Jones "eating" an obviously superimposed cake, doing keepy-uppies, then rubbing their stomachs and licking their lips. Dialogue: "EURO CAKE. MANCHESTER UNITED. EURO CAKE".

I had a search, Didn't find it but found this on Youtube, A Hong Kong advert with the Man Utd team in. I get the impression that Berbatov was edited in afterwards, very odd.
https://www.youtube.com/watch?v=ueW0ZrNyAKQ

[MoorgateRoyal]

I like it, it makes me think of the Brasseye episode about drugs.

"One kiddy on Cake cried all the water out of his body. Just imagine how his mother felt. It's a fukking disgrace"

Bernard Manning, RIP.

[East Grinstead Royal]

"...quality snacks designed with consumers in mind..."

There's a novel idea - let's produce a snack for consumers! The Marketing team got off easy when that twaddle was approved.

[Forbury Lion]

Apparently another new sponsor will be announced shortly, this time sponsoring the left socks of the home kit.

[genome]

Euronal cake.

[loyalroyal4life]

euro food/euro cake is a bit of a weird name for a thai company/product

EuroSport would have been more appropriate