Stadium naming rights

[Mr Irascible]

With the news that Manchester City have secured naming rights to their stadium and with the news that the funds from Matt Mills' sale are not to be reinvested is it time to consider renaming the stadium?

I think Mr Mad/Sir John has built a solid business and the idea of a club that is well financed is always discussed elsewhere but the potential injection of funds to the club by changing the name should surely be on the table for discussion?

Even at our level I would expect £2-3m to be possible?

Thoughts?

[Avon Royal]

The Lidl Bowl

[under the tin]

The footballer factory.
We make 'em, then we sell 'em

[RoyalBlue]

With the news that Manchester City have secured naming rights to their stadium and with the news that the funds from Matt Mills' sale are not to be reinvested is it time to consider renaming the stadium?

I think Mr Mad/Sir John has built a solid business and the idea of a club that is well financed is always discussed elsewhere but the potential injection of funds to the club by changing the name should surely be on the table for discussion?

Even at our level I would expect £2-3m to be possible?

Thoughts?

No chance. Far easier and acceptable to sell players to raise money than remove the great man's name from the stadium.

[dogzbollox]

Man Citehs stadium will be called the Etihad Stadium...I believe?, Etihad is taken from the Arabic meaning United, so basically Citeh are playing in the United Stadium, kinda made me smile a bit........

[Terminal Boardom]

Rumblestix Park

Is there no end to stupid threads?

[The Goat was fed]

I was literally just going to start a new topic on this.

I am absolutely furious by the declaration that none (as in oxf*rd all) of the Mills money will be made available for future transfers.

If Madejski is genuinely obsessed with the balance sheets etc. he can forego having his worthless name on the stadium. The constant excuse of "we are running business" comes completely unstuck at this one point. With stadia naming rights, we are sitting on an untapped revenue stream that is worth at least a couple of million with the right name.

[SLAMMED]

the funds from Matt Mills' sale are not to be reinvested

Is this true?

[Terminal Boardom]

I was literally just going to start a new topic on this.

I am absolutely furious by the declaration that none (as in oxf*rd all) of the Mills money will be made available for future transfers.

If Madejski is genuinely obsessed with the balance sheets etc. he can forego having his worthless name on the stadium. The constant excuse of "we are running business" comes completely unstuck at this one point. With stadia naming rights, we are sitting on an untapped revenue stream that is worth at least a couple of million with the right name.

1. BMcD has a transfer budget already in place
2. JM has an ego the size of a planet
3. The club is run as a business and the aim is to be self financing
4. Stop posting drivel

[Mr Irascible]

Not quite sure why you classify this as "drivel". I think that there are points to discuss as to why the club is not maximising revenue streams to extend its revenues. It is shown that naming rights can give clubs revenue as shown by Man City today and I would expect that when SJM moves on the club will probably rename the stadium, therefore why not do it now. Instead of being petty in your arguments why not contribute to the discussion or STFU?

BTW I don't disagree with some of your points but just despair of the constant sniping on the board!

[sandman]

I was literally just going to start a new topic on this.

I am absolutely furious by the declaration that none (as in oxf*rd all) of the Mills money will be made available for future transfers.

If Madejski is genuinely obsessed with the balance sheets etc. he can forego having his worthless name on the stadium. The constant excuse of "we are running business" comes completely unstuck at this one point. With stadia naming rights, we are sitting on an untapped revenue stream that is worth at least a couple of million with the right name.

1. BMcD has a transfer budget already in place
2. JM has an ego the size of a planet
3. The club is run as a business and the aim is to be self financing
4. Stop posting drivel

It's not drivel. If we're struggling for money why can't we utilise other methods to raise funds?

[Duke the Dog]

Nice idea, but who's going to pay £2-3M for their name on our stadium? And is that for a year, 5 years, 10 years, forever?

Get a grip.

You might get someone to pay 500k tops for a couple of years!

How much is the shirt sponsorship worth?

[Friday's Legacy]

With the news that Manchester City have secured naming rights to their stadium and with the news that the funds from Matt Mills' sale are not to be reinvested is it time to consider renaming the stadium?

john madejski's ego wouldn't allow it, but when you hear him talking about wanting the club to be self-sufficient and able to run itself you do have to ask why we haven't leased the naming rights as well.

man city's is worth £12m a year but they are high-profile so will obviously get a lot more than we could, but i believe bolton had an initial 10 year £10m deal worth £1m a year which was renewed in 2007 to 2016 i expect for a lot more. reading could expect at least £500k a season for what is effectively nothing.

[Rev Algenon Stickleback H]

reading could expect at least £500k a season for what is effectively nothing.

What would £500k buy us exactly?

And it'd give a joke named stadium. I mean, would you really want us to play in the Waitrose Stadium so we can sign another back-up defender?

[Big Ern]

And it'd give a joke named stadium.

As if we haven't got one already.

Madejski would never sell naming rights, he is too much of an egotistical pcunt

I really wish he would just fook off. Even if it was called the Spud-U-Like Stadium I am sure it would be enough to pay for one of the numerous 'Black Hole' and would add Potatoey Goodness to the kiosks as well.

[Rev Algenon Stickleback H]

And it'd give a joke named stadium.

As if we haven't got one already. .

We haven't. We've just got one named after a chairman you don't like. That doesn't make it a joke name. There's not a single stadium that's been renamed after a sponsor that's been an improvement.

[Friday's Legacy]

reading could expect at least £500k a season for what is effectively nothing.

What would £500k buy us exactly?

And it'd give a joke named stadium. I mean, would you really want us to play in the Waitrose Stadium so we can sign another back-up defender?

that 500k or what ever it would be would help fill the annual deficit and could be the difference in keeping a player or offering him/others an improved contract (500k is roughly 10k per week). as i said, the chairman's ego will never allow this to happen but no it wouldn't bother me if we had another name over the stadium instead of john madejski's. the football clubs income and long term survival is more important to me than a name.

[The Goat was fed]

I was literally just going to start a new topic on this.

I am absolutely furious by the declaration that none (as in oxf*rd all) of the Mills money will be made available for future transfers.

If Madejski is genuinely obsessed with the balance sheets etc. he can forego having his worthless name on the stadium. The constant excuse of "we are running business" comes completely unstuck at this one point. With stadia naming rights, we are sitting on an untapped revenue stream that is worth at least a couple of million with the right name.

1. BMcD has a transfer budget already in place
2. JM has an ego the size of a planet
3. The club is run as a business and the aim is to be self financing
4. Stop posting drivel

1. BMcD HAD a transfer budget already in place, based on the current financial position. It was then boosted by an unexpected £5m. It was "unexpected" because we had offered him a new contract, which he declined (this would have included a pay-rise) so we went from increased expenditure to increased income.

2. Correct - which is why talk of "balancing the books" and self sufficiency is complete rubbish. A true businessman buts egotism to one side and maximises revenue and profit.

3. Points 2 and 3 of your argument are completely contradictory. The club is not run as a business if the owner has an opportunity to open up another revenue stream and does not door so for non-business reasons (ego). If we are run as a business, it's not an efficient, maximum production business.

4. All my points have been carefully constructed and make sense and I didn't even have to resort to childish put downs.

[Rev Algenon Stickleback H]

I was literally just going to start a new topic on this.

I am absolutely furious by the declaration that none (as in oxf*rd all) of the Mills money will be made available for future transfers.

If Madejski is genuinely obsessed with the balance sheets etc. he can forego having his worthless name on the stadium. The constant excuse of "we are running business" comes completely unstuck at this one point. With stadia naming rights, we are sitting on an untapped revenue stream that is worth at least a couple of million with the right name.

1. BMcD has a transfer budget already in place
2. JM has an ego the size of a planet
3. The club is run as a business and the aim is to be self financing
4. Stop posting drivel

1. BMcD HAD a transfer budget already in place, based on the current financial position. It was then boosted by an unexpected £5m. It was "unexpected" because we had offered him a new contract, which he declined (this would have included a pay-rise) so we went from increased expenditure to increased income.

2. Correct - which is why talk of "balancing the books" and self sufficiency is complete rubbish. A true businessman buts egotism to one side and maximises revenue and profit.

3. Points 2 and 3 of your argument are completely contradictory. The club is not run as a business if the owner has an opportunity to open up another revenue stream and does not door so for non-business reasons (ego). If we are run as a business, it's not an efficient, maximum production business.

4. All my points have been carefully constructed and make sense and I didn't even have to resort to childish put downs.

1) His budget would probably be based on the presumption that a certain amount of revenue would come in through sales. Until that sum has been exceeded, we don't have a surplus.

2&3) You are basing the idea that we've not sold naming rights because of JM's ego as being fact. Only if we've been turning down naming rights deals which have been reasonable in price, could "ego" be a factor.

4) No. They've been based on treating your presumptions as facts, and working backwards from there.

[No Fixed Abode]

Theatre of fleeces.