Boyd ButLOLer

[RG30]

http://www.swindontownfc.premiumtv.co.u ... 77,00.html

Boyd Butler, former Sales and Marketing Manager at Reading Football Club for over 8 years is to work at The County Ground on a consultancy basis with the brief to improve off field revenue

[EASTENDER MARKY]

Surely, Boyd ButLOLer ?

[RG30]

Much better now

[Dirk Gently]

That's appalling RG30.

What on earth were you looking at that website for?

[1871 Royal]

Good, maybe their ticket scheme will got to pot now aswell

[Gordons Cumming]

He's desperate.


Boyd Butler - The man of few words.

[Platypuss]

14th September 2006:

"I have enjoyed every minute of working with tremendous colleagues at this special football club.

"With the Club riding high with sell-out crowds and well established as a model professional club, I now feel that the objectives set in January 1998 for me as Sales & Marketing Manager have been achieved.

"I am ready for a new challenge and will be leaving in the very near future to find that challenge."

[RoyalBlue]

He's certainly found a challenge there - improving revenue at Swindon!

[The 17 Bus]

He will never find his way to the ground, he will get lost on the Magic Roundabout.

[The 17 Bus]

Swindon are aoming for the Championship, no ambition there, at least JM always wanted to be a Premier Club.

[shadesrwrf]

Couldn't wish him on a better team.

[The 17 Bus]

Come on Shades how did he ever upset you????

Surely a BB Swindon pic is in order?

[Forbury Lion]

I now feel that the objectives set in January 1998 for me as Sales & Marketing Manager have been achieved.

By his own words it took him 7 years and 8 months.

I wonder what those objectives were and whether objectives set in the subsequent years were met?

[willz_royal]

I now feel that the objectives set in January 1998 for me as Sales & Marketing Manager have been achieved.

By his own words it took him 7 years and 8 months.

I wonder what those objectives were and whether objectives set in the subsequent years were met?

1. make as much money from as much crap as possible = check
He's hit the nail on the head hasnt he

[Dirk Gently]

I now feel that the objectives set in January 1998 for me as Sales & Marketing Manager have been achieved.

By his own words it took him 7 years and 8 months.

I wonder what those objectives were and whether objectives set in the subsequent years were met?

I'd imagine they were something like :

- Sell every available ST
- sell out every match completely
- sell all corporate hospitality space
- get a shirt deal with a mnajor manufacturer
- sell all home shirts
- get a decent sponsorship deal.

As he says, they were all met - but how many by BB and how many by Steve Coppell is open to question.

[RG30]

Good to see Boyd ButLOLer mention Reading at least 5 times in his press conference arrival yesterday, "we are the club to emmulate" in his words.

[Diamond]

to be fair to him, he inherited the ticket office once it had started to go down hill. Dont think we can point the blame entirely at him. got a feeling he may have been a bit of a scapegoat .........................

Still, Swindon Town - chuckle,chuckle

[Yahoops]

What a crappy attitude you lot have. His experience will be valuable to any team looking to emulate Reading.

Anyone know why everything wasn't 'perfect' at Reading?

My own view is, if there were problems, someone higher up was probably at fault given Boyd's length of service, otherwise they would have fired him much earlier, wouldn't they?

[Dirk Gently]

Perhaps he was tasked with achieving certain objectives without also being given the resources and the responsibility to achieve those objectives.

[Yahoops]

Perhaps he was tasked with achieving certain objectives without also being given the resources and the responsibility to achieve those objectives.

No perhaps, almost certainly the case.